The Art of Marketing YOU

| By Bridget Morris |

Long hours, failures, and problem solving… such is the life of an entrepreneur. Although the painstaking work can be overwhelming at times, the mountaintop experiences bring a euphoria that can be matched with nothing else. When you finally reach the top of the mountain, you come to the realization that you have not only climbed it, but you have built the mountain underneath you every step of the way. When the flag is finally plunged into the ground and you stand tall, and you have conquered the world for everyone to see, that is the moment when all your enemies suddenly become your friends and critics begin to praise you.

Bridget Morris

Bridget Morris

When others ask how you did it, you will look back over your shoulder and see the agony, sweat, and tears, realizing it was all worth it. The definition of lifestyle marketing is capturing the mountaintop experience, and bringing it to the bottom of the mountain. When you take the first painstaking step, you must be living in the moment that is several years down the road. If you can achieve the mindset of the ‘future you,’ half of your marketing is already accomplished. Marketing a successful business has three factors, each one just as important as the next.

#1. Perception.

You will become what you pretend to be. As children, some of us dressed up in our parents’ clothes, imitated their personalities, and followed in their footsteps. We became like them. As adolescents, some of us studied the popular kids and pretended to be part of the group by wearing their clothes, speaking their language, and mingling with their friends. Eventually, what we pretended to be we became. Marketing is no different than high school! If you want to be a millionaire, dress like a millionaire! Hold your head high, have the confidence of a millionaire, mingle with the millionaires, speak their language, and you will become one.

If you want to have a successful business, picture yourself on the mountaintop and feel yourself already there. When you believe in yourself, others will too. You must capture the mindset of the successful entrepreneur that has already conquered the dream. It is easy to capture that mindset for a moment, but the difficult part is staying there when the failures come. The successful, strong entrepreneur must live on the mountaintop even when going through the lowest valley. The world will marvel at someone who keeps a mountaintop mindset, because let’s be honest, it’s not normal! Lifestyle marketing is letting others see the light of your future success even in the failure of today. It is showing others that you are bigger than your circumstances, that you believe in yourself and what you can do. So climb your mountain, envision yourself on top, and show that vision to the world around you. Live life as the future you, and today’s vision will become tomorrow’s success.

#2. Perspiration

In marketing, it is crucial to work smart as well as hard. If you are attempting to build a successful business, you must understand that you are never off the clock. You are marketing yourself and your business wherever you go. Use every opportunity to share your product, your business, and your self. You are always creating awareness for the most important part of your brand… YOU! Recently, I was shopping in the grocery store with my two children, and happened to strike up a conversation with a woman standing next to me in the aisle. We laughed about the crowded store and my children’s antics, and I made a passing remark about being a Health Coach. This resulted in a longer conversation about her health problems, and her taking my card to book an appointment at my health coaching company. This was not a planned networking meeting, or an email blitz, or gorilla marketing. It was simply an honest encounter in the grocery store, which I turned into a marketing opportunity.

To market yourself successfully, be keenly aware of those around you and turn them into opportunities to promote yourself, your business, and your product in a genuine and authentic way. People do not like industry marketing, but they love relationships. Build relationships with those around you, and market yourself as a friend and equal in all areas of life, not just within the four walls of your office.

#3. Positive Action

The world is full of negative people. The business world is even worse. It is called the “Shark Tank” because business owners are known to devour one another in their pursuit of success. Many believe they must discredit others in order to promote themselves. This is not true. The more you give to others, the more you will receive in return. Your goal in marketing should be to promote other businesses around you, creating an atmosphere of positive action and unity. Everyone will want to be a part of your positive energy force! If you help others become successful, they will in turn want to help you succeed. Look for opportunities to connect others and solve their problems, and you will succeed. The world is changing, and the old school philosophy of “dog eat dog” is outdated.

While networking with other business owners, if you have selfish motives, they will know. Motives are not as well hidden as we all may think. Give freely, lovingly, and wholly to others, and it will all come back to you in return. We can choose to build up others or tear them down. Choose to enrich the lives of others, and it will all come back to you. People want relationships, not salesman. Have an honest relationship with those around you, and truly seek to help them succeed.

If you implement the principles of perception, perspiration, and positive action, you will soon find yourself standing upon the mountain you have built. Plunge in your flag, and claim your successful life as you market the amazing you!

WNC Woman
WNC Woman

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This entry was posted in April 2016 and tagged business, marketing, minding her own business. Bookmark the permalink.

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