In order to leave the comfort of a large company and step out on your own, there are a few things you must first possess. Having a background in sales and marketing, start-up capital, and a great business plan are important, but they won’t get you anywhere without courage, tenacity, and boldness. Carol Waggener has all of these elements. She earned the nickname “Bold Missy” from her very first boss. Each morning when Carol arrived, he would shout to the entire office, “Lookout, here comes Bold Missy!”
Throughout her career as an analyst and sales and marketing professional, Carol has continued to live up to her pseudonym. She has not only taken that Bold Missy spirit into her new career as a brewery owner, her brewery has brought that spirit to life in each of their beers. Bold Missy Brewery in Charlotte’s NoDa district is churning out high quality, well-loved beer styles, each named after a famous Bold Missy in history. From their year-round offerings, such as Solo Flight American Brown Ale celebrating Amelia Earhart, to their seasonal beers like Self Portrait, a fresh hop IPA honoring Frieda Kahlo, each beer tells another part of the story of feminine boldness at its best. And while the beers are busy telling the stories of Bold Missies that have made waves on the global scale, Carol and her team are busy making their own waves in the beer scene.
“We have a unique work environment here,” Carol said of her largely female staff. “Lybbi [Carol’s niece, tap room boss and hype woman] is 26. I call her my secret weapon millennial. Heather [keg slinger and phone ringer] is 27. Carli [Head Brewer] is 27. They each bring a unique personality to their roles, but it all works together.” Carol also appreciates her younger staff keeping her up to date on consumer trends.
As a team they work to create a positive environment that celebrates the accomplishments of women, while being open and inviting to Bold Misters as well as the Missies. While their day-to-day clientele